Les Paul Google doodle results in $268 mn loss

The innovative doodle that Google put up for the country and jazz guitarist, songwriter and inventor Les Paul resulted in $268 million in lost productivity, according to technology website ExtremeTech.

"As of June 2011, Google has somewhere in the region of 740 million visitors per day. During the two days that the Les Paul doodle was online, those 740 million visitors, according to analytics from RescueTime, spent 26 seconds more on the Google home page than normal. 740 million times 26 seconds is 5,344,444 hours - and over two days, that's a total of almost 10.7 million man hours spent playing with the Les Paul Google Doodle. Assuming the average Google user earns $25/hour, the doodle cost companies around the world $268 million in lost productivity," ExtremeTech calculates.

This figure is more than double of that estimated for the legendary Pac-Man doodle back in May 2010. Tony Wright, founder of Rescue Time, had estimated that the Pac-Man doodle resulted in a loss of $120 million to the economy.

ExtremeTech also estimates that the Les Paul doodle cost Google about $15,000 to create and serve.

Since Google has also put up a permanent page for the Les Paul doodle, the loss to the economy is far from over. The Google doodle in honour of Les Paul is playable by hovering the cursor over the doodle and even by the computer keyboard. Users could also record the their own 30-second track.

The doodle was made with a combination of JavaScript, HTML5 Canvas, CSS, Flash and tools like the Google Font API, goo.gl and App Engine. Google engineers Kristopher Hom and Joey Hurst and doodle team lead Ryan Germick helped put together the innovative doodle. 


Source: http://ibnlive.in.com/news/google-les-paul-doodle-cost-the-economy-268-mn/159335-11.html
Les Paul Google doodle results in $268 mn loss Les Paul Google doodle results in $268 mn loss Reviewed by afree on 12:17 PM Rating: 5

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